After taking in $ 15 million over Thanksgiving weekend, one of Hollywood's most daring bets 2011 film is now pressing forward with one of the riskiest year distribution strategy.
"Hugo," Academy Award winning film director of the first family and the first 3-d production, originally conceived as a traditional family film, perfect for the holiday weekend release. Budgeted at $ 150 million to $ 170 million, and is based on the beloved children's book "The Invention of Hugo Cabret", the film will usually have been placed on the 3,000-plus movie screens nationwide.
But near the final cut film as early as this autumn and a pre-release survey showed "The Muppets" and "Twilight" sequel.
As a result, the King and the Paramount Executive decided in October to open the "Hugo" in a small number of theaters, then expanding into more in December. On Friday, "Hugo" expand to more than 1,800 locations from 1,279.
This is the path that has proven successful for a low-cost competitors such as the Oscars last year for the Academy Award-winning "King's speech", but it's very unusual for the show a big budget films such as "Hugo."