2012 Fiat New 500 perform with Jennifer Lopez for her delivery in 2011, Papi American Music Awards in Los Angeles last week.
"Fiat is honored to share the stage with Jennifer Lopez … she's drive and determination is the thread that along with the brand and the philosophy of ' life at its best when driven, '" said Olivier Francois, CEO of Fiat. "This performance allows us to continue to expose the 2012 Fiat 500 for broad demographic."
This September, Fiat announced it is collaborating with Lopez, which included the placement of 500 Cabrio in the new music video for Lopez, Papi, as well as in the 30 second trailer video.
Lopez also appeared in two additional ad-broad-cast al brand in the United States, My World and elegant, featuring the Fiat 500 and Fiat 500 Cabrio Gucci model.
J. Lo's performance and advertising can be seen on the pages of the Facebook brand Fiat in USA (www. facebook.com/FIATUSA) and Fiat YouTube channel.